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I've noticed within the past year several trailers of coming attractions that suddenly appear on the rental shelf and not on the big screen. Two quick examples would be "The Good Thief" and "Hard Word". Of course, there's been quite a few others. Are studios and distributors getting cold feet over marginal films or is a newer, attention-drubbing marketing ploy?
Follow Ups:
...had North American theatrical releases prior to their video release. I grant you, Hard Word was hard to find in limited release, but The Good Thief played nation-wide, in some cities for a month or more, including my hometown (Indianapolis).Mediocre stuff has been going straight to video for years - don't see that changing anytime soon. Movie quality is hardly improving. AAMOF, I little of what arrives at my local multiplex worth watching.
the regional distributors probably nix most of those movies before they get here. Better to have four screens of Disney than one of "something diff'ernt".
had both movies you mention in theaters. Quite frequently an interesting movie will come through, play briefly at a small number of theaters, then disappear. If you're devoted to seeing movies on the big screen, you can catch some great ones. But inevitably, you can't see all of them. Millenium Actress came and went...now it is coming out on DVD, big screen opportunity is gone. Seems like just one of the many screens showing Scary Movie 3 could still be running it, but that's not how it goes. When I go to the Midwest, it is a whole different story and very few independent movies show up in theaters.
...Indianapolis, we have 2 "art houses" (5 screens total) showing foreign and independent films as well as one or two megaplexes that offer the occassional, break-out independent flicker. Our smaller art house, Key Cinemas, shows independent films, documentaries, local filmmakers' work and revivals exclusively. We don't get everything, but we get quite a bit - and I don't mean Miramax.Louisville has a very good independent theater (Baxter Street Cinemas). Chicago has the wonderful Music Box Theater among others, as well as outstanding series at the Art Institute, Facets, DOC films at U of C and several others.
It's not a total cultural wasteland in the middle of the country.
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