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In Reply to: Supposedly this type of advertising....... posted by PdL on June 16, 2005 at 18:28:32:
There is a significant difference between product placement on television, and in a film: Television content is free, and it is free precisely because of the advertising. I therefore expect to see advertising on television. On the other hand, I pay to see a film. Therefore, my admission, whether at a theater, a d.v.d., or on premium cable, pays for the content. I pay for the content precisely because I should not have to subject myself to advertising.
Follow Ups:
"On the other hand, I pay to see a film. Therefore, my admission, whether at a theater, a d.v.d., or on premium cable, pays for the content. I pay for the content precisely because I should not have to subject myself to advertising."........ But you are being subject to advertising. What do you do about the 30+ minutes of product ads and trailers that proceed the showing of a movie in a theater? How do you avoid be subjected to those - do you time your arrival to miss them? And what do you do when you notice product placement in a movie, either in the theater or on dvd? How do you avoid be subjected to that advertising? Do you demand your money back?
I think you are missing my point. Your original post simply stated that we should get ready for more product placement, and used Tevo as an example, which, I believe, applied to television, and to which, I inferred, you objected. The original post referred to product placement/commercials in films. My response to your post was simply that I find it acceptable for television, and do not find it acceptable for films. I have no problem with product placement in a television show, because those advertisers are responsible for me being able to view the content, free. If they pay for the product, they should be entitled to some quid pro quo.On the other hand, I have strong objections to product placement in, and very strong objections to commercials before films, for the reason that I, with my ticket price, am paying for the product, and am therefore responsible for the content's production. I did not mean to imply that I find product placement acceptable for films. Quite the contrary.
To answer your questions: (1) What do you do about the 30+ minutes of product ads and trailers that proceed the showing of a movie in a theater? (2) How do you avoid be subjected to those - do you time your arrival to miss them? Nothing. With a two year old, I do not go to see movies. Money talks. Stop going to see films, and let the theaters and studios know the reason you are not going to see films. Money talks. If enough people complain and vote with their wallets, and if the advertisements loose more revenue than they generate, the studios will stop the practice.
(3) And what do you do when you notice product placement in a movie, either in the theater or on dvd? Not much. Except complain here. And not go. (4) How do you avoid be subjected to that advertising? Do you demand your money back? No. I generally figure 10 minutes for commercials, unless I know the film will be heavily attended, and seating will be a premium.
The solution is to write your local state representative. Several states have passed laws requiring a theater to publish the time the actual movie starts.
Thanks for clarifying. Actually I have no problem with product placement in either film or tv, if its done subtly. I watch very little tv anyway so w/in that medium its a non-issue for me anyway. But as far as pp in films, it seems to be ramping up & especially in the big budget Hollywood movies. At moments in some of these films its difficult to tell if you are watching a commerical or the movie!I do not care for the 30+ minutes of trailers and product ads that now seem to proceed most movies. I have been following some of legal activites in states regarding publishing the "actual" start time of the movie. I am interested to see how that pans out.
Cheeers.
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