Films/DVD Asylum

Posted by RGA (A) on December 23, 2005 at 11:11:32

In Reply to: Munich is out this Friday. Read in the Journal that... posted by clarkjohnsen on December 22, 2005 at 07:53:17:

He ran little to no advertising for Schindler's List either and it made a pile of money($321 million world wide off of meger 22 million budget). 3hours 15 minutes in black and white with no house hold names (at that time) in the movie and about a depressing subject matter opening on Christmas Day 1993 (some places Dec 15). 131 all time world wide take -- pretty good for the kind of film with little to no advertising and often with only one showing a night instead of two due to the running time.

Good movies don't need advertising - They ran very few theatrial previews, zero television advertising. E.T. as I recall had posters - until the engine began to roll and E.T took over every toy shop book store music outlet, lunch pale, pez dispenser etc. Today all that crap comes out months before the film is released to help it. They even have video games and pre DVD's on the making of movies before it's in theaters (King Kong) and people actually buy that stuff??

Interestingly Schindler's opened Christmas Day 1993 and closed September 29th, 2004 which is 240 days / 34.3 weeks