Films/DVD Asylum

A Note For Audrey Hepburn Fans.

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Commercials featuring Audrey have boosted U.S. retailer The Gap's
sales. A very agile young lady in those commercials. ~AH

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Re: Consistently on billboards, TV ads and magazines in Japan - grinagog 21:26:20 10/04/06 (1)
a fashion magazine 2006 survey of 1.5 million Japanese women; asking the question "Which woman do you consider the most beautiful in History?" Audrey Hepburn was voted the 3rd most popular
( Other contenders being Joan of Arc, Cleopatra, Elizabeth the 1st, Marilyn Monroe, Mother Teresa.... )
Grins
- Mother Teresa?? Show me the centerfold. - cjfrbw 12:43:39 10/07/06 (0)
  Must be something in her history I don't know about.
Proof positive that marketing can sometimes put together an effective ad campaign...but... - TWB 11:10:18 10/04/06 (4)
she still couldn't sing, in spite of what Vickie K. says!!! I do like her though, and her sons have done a good job of protecting her image and using it effectively...
- Re: Proof positive that marketing can sometimes put together an effective ad campaign...but... - sjb 11:42:45 10/04/06 (3)
  "Commercials featuring Audrey have boosted U.S. retailer The Gap's sales."
  "her sons have done a good job of protecting her image..."
  Somehow those two things don't line up.
  
  "Except for the point, the still point, there would be no dance, and there is only the dance. " T.S. Eliot
  - I think so...A. Hepburn was a fashion icon...they licensed her image to Gap... - TWB 12:23:34 10/04/06 (2)
    for a fashion ad. I personally see nothing wrong with it...OTOH Fred Astaire's widow gave rights to Hoover or Eureka to sell vacs...there I don't see the connection. Ms. Hepburn's son's shut down a museum in the Swiss village where Audrey lived the last few years of her life because the museum was not of the caliber that they felt was befitting their mother's image...but who knows, it could have been that they weren't making any money from it.. perhaps that was the REAL reason...
    - Yes but Gap clothing is hardly a fashion statment. Combine that with their history making their clothing in sweat shops - sjb 12:51:51 10/04/06 (1)
      and her UN ambassadorship, and it doesn't seem like a partnership that protects her image. I have a hard time believing it's something she'd do if she were alive.
      Anyway, not trying to argue... I just don't see the Gap as befitting her image.
      
      "Except for the point, the still point, there would be no dance, and there is only the dance. " T.S. Eliot
      - "Gap clothing is hardly a fashion statment"....some would argue that point with you incl. my wife who works for Saks... - TWB 13:17:53 10/04/06 (0)
        
        In Reply to: Yes but Gap clothing is hardly a fashion statment. Combine that with their history making their clothing in sweat shops posted by sjb on October 4, 2006 at 12:51:51:
        
        Certainly Audrey was a "style" icon and Gap does sell style (although pedestrian in nature). Anyway, I think the ad is stylish, catchy and advertises the product well (capri slacks). Many fashionistas would tell you that Hepburn made capris a HOT commodity so the history link-up is key...Not trying to argue here either... I'm not certain what she would have done,...but I do know she had great taste and these ads are tasteful and representative of her persona IMO.... At least they've paid off for Gap nicely....I wish the same could be said of the current new batch of ads from my companies new ad agency!!!! I guess you need to hire the best and I'm not certain we did..

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Kimber Kable

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