Films/DVD Asylum

• Re: Proof positive that marketing can sometimes put together an effective ad campaign...but... - sjb 11:42:45 10/04/06 (3)
  In Reply to: Proof positive that marketing can sometimes put together an effective ad campaign...but... posted by TWB on October 4, 2006 at 11:10:18:

  "Commercials featuring Audrey have boosted U.S. retailer The Gap's sales."

  "her sons have done a good job of protecting her image..."

  Somehow those two things don't line up.

  
  

  "Except for the point, the still point, there would be no dance, and there is only the dance. " T.S. Eliot
  
  

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  • I think so...A. Hepburn was a fashion icon...they licensed her image to Gap... - TWB 12:23:34 10/04/06 (2)
    In Reply to: Re: Proof positive that marketing can sometimes put together an effective ad campaign...but... posted by sjb on October 4, 2006 at 11:42:45:

    for a fashion ad. I personally see nothing wrong with it...OTOH Fred Astaire's widow gave rights to Hoover or Eureka to sell vacs...there I don't see the connection. Ms. Hepburn's son's shut down a museum in the Swiss village where Audrey lived the last few years of her life because the museum was not of the caliber that they felt was befitting their mother's image...but who knows, it could have been that they weren't making any money from it.. perhaps that was the REAL reason...
    
    

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    • Yes but Gap clothing is hardly a fashion statment. Combine that with their history making their clothing in sweat shops - sjb 12:51:51 10/04/06 (1)
      In Reply to: I think so...A. Hepburn was a fashion icon...they licensed her image to Gap... posted by TWB on October 4, 2006 at 12:23:34:

      and her UN ambassadorship, and it doesn't seem like a partnership that protects her image. I have a hard time believing it's something she'd do if she were alive.

      Anyway, not trying to argue... I just don't see the Gap as befitting her image.
      

      "Except for the point, the still point, there would be no dance, and there is only the dance. " T.S. Eliot
      
      

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      • "Gap clothing is hardly a fashion statment"....some would argue that point with you incl. my wife who works for Saks... - TWB 13:17:53 10/04/06 (0)
        In Reply to: Yes but Gap clothing is hardly a fashion statment. Combine that with their history making their clothing in sweat shops posted by sjb on October 4, 2006 at 12:51:51:

        Certainly Audrey was a "style" icon and Gap does sell style (although pedestrian in nature). Anyway, I think the ad is stylish, catchy and advertises the product well (capri slacks). Many fashionistas would tell you that Hepburn made capris a HOT commodity so the history link-up is key...Not trying to argue here either... I'm not certain what she would have done,...but I do know she had great taste and these ads are tasteful and representative of her persona IMO.... At least they've paid off for Gap nicely....I wish the same could be said of the current new batch of ads from my companies new ad agency!!!! I guess you need to hire the best and I'm not certain we did..
        
        

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