Films/DVD Asylum

Yes but Gap clothing is hardly a fashion statment. Combine that with their history making their clothing in sweat shops

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sjb

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In Reply to: I think so...A. Hepburn was a fashion icon...they licensed her image to Gap... posted by TWB on October 4, 2006 at 12:23:34:

and her UN ambassadorship, and it doesn't seem like a partnership that protects her image. I have a hard time believing it's something she'd do if she were alive.
Anyway, not trying to argue... I just don't see the Gap as befitting her image.
"Except for the point, the still point, there would be no dance, and there is only the dance. " T.S. Eliot

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"Gap clothing is hardly a fashion statment"....some would argue that point with you incl. my wife who works for Saks... - TWB 13:17:53 10/04/06 (0)
Certainly Audrey was a "style" icon and Gap does sell style (although pedestrian in nature). Anyway, I think the ad is stylish, catchy and advertises the product well (capri slacks). Many fashionistas would tell you that Hepburn made capris a HOT commodity so the history link-up is key...Not trying to argue here either... I'm not certain what she would have done,...but I do know she had great taste and these ads are tasteful and representative of her persona IMO.... At least they've paid off for Gap nicely....I wish the same could be said of the current new batch of ads from my companies new ad agency!!!! I guess you need to hire the best and I'm not certain we did..

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