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Those fake reviews from Sony

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clarkjohnsen

Here's from Duncan Shepherd in SDReader:
Re: the big stink over the make-believe movie critic invented by Sony Pictures so that he could praise their products in their ads. ("The producing team of Big Daddy has delivered another winner!" -- Dave Manning, Ridgefield Press, on The Animal.) Let us by all means breathe deeply of it. But let's waste no time on a show of shock and surprise, unless it be shock and surprise that, with so many shills, whores, and softies among actual practicing critics, such a fabrication would be deemed necessary. Let's instead go straight to glee and gladness that the spotlight now shines so brightly on the element of fiction in critical blurbs. This doesn't begin and end with the Critic Who Never Was. It extends to the deliberate deceptions in taking quotations out of context. It extends to the ghost-written blurbs which co-operative critics will consent to put their names to. And it extends even to fully autonomous and self-respecting critics who gull themselves into believing their own exaggerations, laxities, lies.

Follow Ups:

"...riveting!..."--Gannett News TAFKA Steve 16:22:35 06/16/01 (3)
Printing THAT quote from THAT source is a sure sign that the film is a true stinker.
- A few more ad quotes for films to avoid. TAFKA Steve 07:41:42 06/17/01 (2)
  "You MUST see 'EVITA'"--Rex Reed.
  "It's 'The Full Monty' meets 'The Matrix'."
  "It's 'Dirty Dancing' meets 'The Matrix'."
  "It's 'My Dinner With Andre' meets 'The Matrix'."
  and pretty much anything else "meets 'The Matrix'."
  "Feel the adrenaline rush!"
  "The thrill ride of the season!"
  "...blew me away!"
  And then there is the Classic:
  "I wasn't just on the edge of my seat. I was on the edge of the seat of the guy next to me"--Joel Siegel
  - Steve, also: "The Feel Good Movie of the (insert season here)!!!" (nt) Rick Bennett 15:45:50 06/18/01 (1)
    nt
    - Also: "...even better than the video game!" (nt) TAFKA Steve 17:50:29 06/18/01 (0)
      .
Re: Those fake reviews from Sony caa 14:05:50 06/16/01 (0)
As it turns out, not only did Sony executives invent critics, they also used their employees who pretended to be a couple, who just saw a Sony movie (e.g The Patriot), and recommended it very *compasionately* on TV commercials.
It is disgusting, and distasteful that this can happen at such a magnitude from a company like Sony. When they use this type of tactics for movies such as The Patriot which doesn't seem to need any plug at all, one can't help wondering if it is in fact a systematic way of cheating on the consumers.
Russel Crow said the bigger the money the shitier the film. Apparently this is true in ways more than one. And movies like these beat up the great ones for awards, the same way Angelina beat Catherine Keener for the Oscar. I bet she'll get an Oscar for best actress (i mean actor) for Tomb Raider. (Don't get me wrong, i think the girl is moderately talented and *tasty*, but still...)
I wonder how many SACD reviewers Sony actually invented.

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