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Please relax! the Academy is a trade/professional association

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I hate to see you get your nose(s) out of joint on this topic. Everyone is a film critic today! As a professional (look out! :-} )
in this field for over 30 years I have to stress that nobody but folks in Peoria think anything about these...certainly not people who MAKE movies. Some movie beancounters care, professionally, but always dissociate themselves from their commercial tasks when talking about films personally. No other art form has such a strong (read: opinionated!) and enthusiastic fan base... The films that win are voted on by other professionals who may or may not have seen the films. I worked for the Academy for both nominations and then to make sure people had access to films voted on and I can assure you many voters don't even bother seeing the films. And no one I've ever met in the industry treats them seriously as indicators of aethethic quality--its a beauty contest that the biz uses to focus attention worldwide on its products and thereby increase the profits. Period.

For those who bemoan the fact that very interesting, even artistically challenging films like "Sunshine" don't get Academy Awards. Please. If there is any serious studio money to be made, then "Sunshine" gets a nomination. As H'wood sees it, there are plenty of festivals for artistic films. The Academy Awards are for commercial features in which their own community has a financial stake. If their marketing and advertising people can convince people that there is any artistic merit in the film (and if that's the only way to put fannies in the seats...to make self-proclaimed serious filmgoers feel good about themselves for supporting a film ) then so much the better.

From reading on this site, I think a lot of people would be surprised at the esoteri/artistic film tastes of the typical H'wood celebrity or tech person seen at the ceremony--they are much more likely to see an art film than the junk awarded prizes Monday night. Which often makes the actors inordinately defensive/guilty that they don't support the ART of film--and opt instead for the best paying gig.


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