Video Asylum

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Something for you to chew on

Posted by 4season on August 16, 2007 at 10:50:21:
Let's put it this way: If only a small percentage of Halo 3 buyers also buy the add-on Xbox360 HD DVD drive or pick up an HD DVD movie for their existing drive, that would still be a big deal: Figure that Home Media Research says that combined, HD DVD and Blu-Ray movies sold 2.4M for the first six months of 2007. Well, the last installment of Halo sold 2.4M in it's first 24 HOURS, and 5 million in it's first month. And Microsoft just made that HD DVD drive a whole lot more tempting what with free movies and a price drop. What happens if even 2% of those buyers get an HD DVD movie while they're at the store ;-)