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Hollywood Hype Marketing?

I've noticed within the past year several trailers of coming attractions that suddenly appear on the rental shelf and not on the big screen. Two quick examples would be "The Good Thief" and "Hard Word". Of course, there's been quite a few others. Are studios and distributors getting cold feet over marginal films or is a newer, attention-drubbing marketing ploy?

Anybody else noticed this?


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Topic - Hollywood Hype Marketing? - albee33 18:48:20 10/31/03 (4)


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