U.S. Film Quality: The Collision of Art and Commerce.

Films/DVD Asylum

Movies from comedy to drama to your favorite Hollyweird Star.

168.10.128.149

"Marketing previews are another matter. The emphasis on numbers is an
attempt to quantify a film, and I've seen wonderful movies destroyed
by this process. The studio will insist that you cut the film for the
lowest common denominator. It's very frustrating to see the original
vision of a film successfully executed all the way through production,
only to be lost when marketing previews are used to determine the
final cut. The magical moments that make a film unique are often
lost. One reason why so many movies are unsuccessful today is that
they've gone through this process six or seven times. What you end
up with is a movie that will offend no one, and move no one.
The studio bought the original vision, but now instead of figuring out
how to market the movie, they want to turn it into a different film,
something that will be easier to sell. Movie-making is about intuition and alchemy, it can never be a science." - Carol Littleton,
Editor.
"Greed and economics too often drive our industry. That's why Hollywood makes so few films that truly make a difference. You've
got to take the long view, think about how your work will assessed
hundreds of years from now, because it will still be there." - Edward
James Olmos, Actor.

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Kimber Kable

Topic - U.S. Film Quality: The Collision of Art and Commerce. - AudioHead 09:59:13 08/26/00 (1)

Re: U.S. Film Quality: The Collision of Art and Commerce. - Mr. E 15:56:02 09/06/00 (0)

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