Sony is doing it againâ€¦

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This weekend, Sony will begin a test of its new "4K" projector, which displays images at 8 million pixels horizontally.
The company has installed one of the projectors at a theater in Los Angeles that will show Sony Pictures' "The Da Vinci Code." The company, in conjunction with National CineMedia, a joint venture of AMC Entertainment Inc., Cinemark USA Inc. and Regal Entertainment Group, will install projectors in two other theaters next month in yet to be determined locations.
Movies can be distributed in one of several ways. In the current test, the Sony projector will play the movie from a computer disk. Movies can also be beamed to theaters via satellite or sent over fiber-optic cables, as is the case with a similar test in Japan being conducted by Warner Bros. and Sony Pictures.
The 4K projectors promise richer color and better contrast that draws moviegoers into the image. The major difference, however, will be seen by those who sit closest to the movie screen, who will see sharper images without noticing individual pixels, which can occur in a theater with 2K projection.
Sony recently tested its system using a clip from the 1965 classic "The Sound of Music." When it was projected in 4K, viewers were able to pick out two hairs sticking up from Julie Andrews' head and see details of the weave in her dress.
"Anything that enhances the visual experience, that better supports the artistry, the story of the motion picture being exhibited, anything that raises the bar of higher quality is a benefit to the moviegoer," said Andrew Stucker, general manager of the digital cinema systems group at Sony Electronics.
The increased quality is strongly desired by theater owners, who are looking for ways to attract more business, especially as home theater systems become more sophisticated.

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Topic - Sony is doing it againâ€¦ - millen 10:33:52 05/19/06 (10)

I just saw DaVinic in digital . . . not much difference to me . . . - mr grits 19:24:58 05/19/06 (3)

I thought you said you weren't going to see it ..nt - late 16:12:38 05/21/06 (1)

That old, damned devil made me go. * - mr grits 16:29:24 05/23/06 (0)

Digital, analog, black & white whatever - TDVC still looks like a turd to me. - PdL 08:33:32 05/20/06 (0)

Experience - jbmcb 12:36:38 05/19/06 (2)

You left off... - Robert 12:20:29 05/21/06 (1)

I thought it was a given :) -nt- - jbmcb 06:09:47 05/22/06 (0)

Lipstick on a pig - DWPC 11:43:49 05/19/06 (1)

Well that's a point! nt - clarkjohnsen 07:55:03 05/20/06 (0)

Re: Sony is doing it againâ€¦ - townsend 11:00:57 05/19/06 (0)

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