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Bottom up globalisation

Thanks for the post, I'll keep an eye out for this one.
I think that, while globalisation is usually used to describe selling Big Macs and Nike (probably knock-offs) all over the world, the opposite is true in that we can gain access to products from everywhere.
Cinema is a great example and the films made in different countries are different to each other. Like food, it may taste a bit strange the first time, but once you get used to it, it opens you up to a feast of different tastes.


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