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GMAFB...he's playing a salesman on a hot streak

Are any of you in sales? Making a personal connection with your target customer is step one in any successful sales pitch, much better than cold-calling/telemarketing, which is the technique everyone else in the office was using. The character James was in a bar and not with his wife for a reason. He obviously was having problems at home and Ricky Roma was helping take his mind off his problems. It was a totally believable scenario. Whereas the other salesmen were bitter and their confidence was eroded, Ricky Roma was on top of the world and people who exude confidence can often get what they want by force of will. It was simple psychology.


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  Kimber Kable  


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