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Economics principles say, price matters

The winner of the format war will be the company that can steadily get a good HD player to the market for under $100

All of the technical foolishness regarding the superiority of one format versus another is inconsequential if the average consumer cannot see any difference between the picture in the two formats, and one format can be played using only an inexpensive player, whereas the other one requires a $400 player.

Whatever the studios want, ultimately they will have to move in whatever direction the consumer decides to go. If Toshiba has figured out how to do this, and Sony hasn't, Toshibe will ultimately win the battle.

Come to think of it, there is lots here that reminds me of the old VHS vs betamax battle. I dont neeed to remind you the arguments then that said by Sony that betamax was a technically superior format. It was, too, but that didn't matter in the end.

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