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The format war will be won by the side who gets the biggest market overall…

Posted by David Aiken (A) on December 7, 2007 at 13:06:05

In Reply to: The format war will be fought and won in the market with the highest number of consumers: the USA. posted by oscar on December 6, 2007 at 07:08:06:

and the bulk of the world outside the US will play a large part in that.

The US movie studios will go with whatever gives them the best overall chance of a profit and they won't worry too much about whether that profit is coming from the domestic or international market. The domestic US market is small enough at this stage that offending early adopters by ditching one format is not going to worry any company. The international market at this stage is small enough that offending early adopters by ditching one format is not going to worry any company. Making a decision that maximises profit is something that will give each company some concern.

Money talks.



David Aiken

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