Home Video Asylum

TVs, VCRs, DVD players, Home Theater systems and more.

The bottom line for the studios are comparisons of software sales.

It's reasonable to think the more hardware there is, the more software sales there will be. Thus far, Blu-ray software sales continue to dominate despite the rash of HD DVD player sales. Of course, a bigger indicator is sustained sales over several months rather than the weekly snapshots over the holiday period, especially given the specials which are currently running (e.g. BOGOs, 5 free movies, etc).

OTOH, it's hard to exclude the "PS3 effect". If you exclude the PS3, the attach rate for Blu-ray is far higher than for HD DVD. A partially valid reason why is that someone willing to put up $400 for a player is FAR more likely to then spend $30/movie than someone who bought $98 Toshibas. A more reasonable conclusion is the PS3 actually has a pretty decent attach rate. Hard to judge since most PS3s are actually used to play games.



Edits: 12/10/07 12/10/07

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