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In Reply to: Well put; in reality, HD-DVD isn't totally dead yet, but for all intent and purpose, you're correct. posted by Audiophilander on January 8, 2008 at 00:55:09:
Customers who were "early adopter" whether or not they knew it. Warner is making a show of continuing support until May but I expect HD DVD sales to drop off precipitously. Still, these same customers will still be able to play the discs they did buy for years to come until the hardware breaks.
Warners made a business decision based on what was going on in the market. It wasn't a secret Warner was taking a really hard look at hardware/software sales with a very real possibility they would select one format or another (We had some hints they were leaning Blu-ray's way, even in early December).
I'm guessing when they took a hard look at the December sales numbers with a surge in BD Standalone sales, they made the bid to end this format war once and for all. This move caught me by surprise because I thought they would wait a couple of months before deciding to do anything. But then again, I was surprised BD standalone 2007 YTD sales actually caught up with HD DVD. This statistic might have been the one to compel Warner to finally commit to Blu-ray.
It didn't help HD DVD that there was essentially only one (1) major CE manufacturer facing off against Sony/Samsung/Panasonic/Pioneer/Sharp. This and other Blu-ray industry support also may have played a role in the Warner decision.
HD media sales are still dismal compared to DVD. Warner may have noted this and realized market confusion/"betamax syndrome" fears kept a lot of people away from HD media adoption. Making a bid to eliminate one format (HD DVD) may (or may not) pay off in the long term as folks can now adopt Blu-ray without worrying about an HD format war and a reasonable expectation the format will be around a long time.
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Follow Ups
- No doubt Warner screwed a bunch of customers. - oscar 06:07:33 01/08/08 (6)
- I think you have to take their executive's announcement at face value - Jazz Inmate 12:26:54 01/08/08 (2)
- "He basically said what I've been saying" - Ummm, if SONY's CEO said 'Polly want a cracker' ... - Audiophilander 23:59:18 01/08/08 (1)
- He did. Wanna see? - Jazz Inmate 09:53:20 01/09/08 (0)
- Customer concern ain't got nuthin' to do with it. - Harmonia 12:00:52 01/08/08 (1)
- But Harmonia most of those folks buying HD-DVD at fire sale prices over the holidays... - Audiophilander 01:24:18 01/09/08 (0)
- RE: No doubt Warner screwed a bunch of customers. - Hornlover 07:55:38 01/08/08 (0)
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