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In Reply to: RE: I believe the CE manufacturers understand the pricing issues. posted by oscar on January 05, 2008 at 06:01:56
By the same token I'm pretty sure that a lot of folks wouldn't even consider buying a machine primarily designed to play games for their video systems.
>>> "And the $98 firesales probably reinforced the principle: inexpensive = sales. Toshiba's advantage was they were quicker to bring economies of scales to their HD DVD players quicker than any of the BDA manufacturers. This was a temporary advantage, perhaps augmented by loss/low profit pricing strategies in an attempt to steal the market. There was a surge in Sony Blu-ray SA player sales when they dropped to $300. At the moment, there is actually price parity between the lowest priced Sonys and the Toshibas in the B&Ms I've visited recently." <<<
My point is that folks who bought the new HD players over the holidays probably thought that their purchase was going to be supported in the near term (at least for a couple of years down the line) by both manufacturers and product providers. Warner's rationale and belated announcement to "go Blue" after the holiday 'fire' sales may backfire for Blu-ray, and only serve to reinforce the publics distrust.
AuPh
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