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In Reply to: Blu Ray is failing in the marketplace posted by DavidLD on October 28, 2008 at 08:33:14:
Cost is the problem, and discounting blu ray players solves only half the "cost" problem. The high price of blu ray software will absolutely kill decent market penetration. Consumers won't buy a player if the software is too expensive.
Not to mention the "benefit" problem: I'm not sure the average consumer sees enough difference to justify the upgrade.
Frankly, if blu ray fails, I don't know about the future of physical media. Baby boomers like me want something physical, but my college-age son is perfectly happy with digital files. If they can solve bandwidth and distribution problems, then video-on-demand has a huge convenience factor. Therefore, blu ray needs to establish a foothold quickly, but I don't see it happening unless software (in addition to hardware) becomes more reasonably priced.
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Follow Ups
- I don't care how cheaply they price blu ray players. - townsend 16:45:48 10/28/08 (1)
- Agreed Prices On Software Needs To Drop - Robertc88 06:19:47 10/30/08 (0)
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