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This Post Has Been Edited by the Author
In Reply to: RE: Blu-ray DVD’s are still too expensive posted by Jack G on March 09, 2010 at 12:10:23
From marketing prospective you have to look where they earn their money and that is not with the hardware because it is enabling technology and the margins are very low, say something like 3%. I think the cost price of a Blu-ray disc is probably less than one dollar so selling the product for €30 makes a lot of money for the big media companies. For example, Sony sells flatscreens and Blu-ray players but Sony also provides the content with their media company Columbia. So that is how they do it with the Blu-ray dics.
Cheers, Johan
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