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Original Message
RE: "rebadged Oppo (as it's well known now what they're getting)."
Posted by Jazz Inmate on January 21, 2010 at 10:41:24:
Actually the definition of OEM implies no changes in the actual product--simply rebranding.
Lexicon announced a long time ago that they would OEM the Oppo. One would hope they would have improved the board/power supply or at least used the SE version to rebadge, but they never said they would. As for the cost, that's what happens when companies OEM things. They pass onto the customer all their costs, charging a premium and using their branding to target specific dealers and customers. Happens a lot.