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"Lexicon announced a long time ago that they would OEM the Oppo." - Post the reference.

Posted by Audiophilander on January 22, 2010 at 10:01:01:
I don't recall ever reading anywhere that Lexicon was just going to rebrand the Oppo BDP-83 and sell it in a Lexicon billeted case.
I do recall reading something about Lexicon using the Oppo design as a "base" player implying that Lexicon would be adding their own refinements or something to that effect. If that isn't misleading, then I don't know what is!
BTW, the term "OEM" only means original equipment manufacturer and nothing more, it may imply rebranding but it doesn't indicate one way or another how much of the product has been sourced elsewhere. Those three letters by themselves, used outside of web discussion, are misleading when applied to a final product without provision of details about secondary or aftermarket modifications.
Here is the Wikipedia entry on the OEM confusion:
"Confusingly, OEM may also refer to a company that purchases a component made by a second company for use in the purchasing company's products. For instance if company 'A Inc' purchases optical drives from company 'B Ltd' that will be used in 'A Inc' computers , then 'company A' is the OEM.
An even more confusing, contradictory definition for OEM is a company that sells the product of the second company under its own brand name.
Companies who follow the above practices are better termed VARs (value-added resellers) or resellers, respectively."
The idea of referring to Lexicon as a VAR (value-added reseller) is even more questionable (IMO) when little value is added beyond a new case and relabeling.
Cheers,
AuPh