Films/DVD Asylum

Posted by Tom §. (B) on June 16, 2005 at 18:09:44

In Reply to: It grows like a cancer----- posted by patrickU on June 16, 2005 at 11:43:34:

The first way is to convulse with indignation when Will Smith© stops and lifts his "vintage 2004" Converse sneakers up on a chair to tie the laces while talking (set in the future) to his on-screen grandmother about the crazy and mixed up robot dependent human culture.

The second way is consider that branding has been infused in the target audience's lifestyle and that it provides the aspect that characters on screen are living in the same world as the audience's. If a red pop can with a swirled white ribbon doesn't say Coca-Cola but rather Kaka-Kola then it stands to undermine the suspension of disbelief.

I don't think mass entertainment is more riddled with product placement today than it was in early 20th century print, radio, and TV programs (and on in to the mid and late 20th century). Something has to help pay the lavish production bills before the studio gets to count the weekend box office returns.