Films/DVD Asylum

Posted by Gee LP (A) on June 16, 2005 at 18:13:37

In Reply to: It grows like a cancer----- posted by patrickU on June 16, 2005 at 11:43:34:

Had a great deal to do with the trend of "product placement."

From "Casino Royale" on, he carefully noted the styles and brands of the things Bond used and liked...not just his cars and guns, but even details like what kind of liquor he drank and where he got his shirts!

When interviewed by Playboy in the early 60s and asked about this, Fleming said something along the lines of "Why not? I use and enjoy these things, and Bond would too." Of course, Fleming was not paid by any company to do that in the Fifties and early Sixties.