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In Reply to: RE: HD DVD players have consistently been cheaper than the Blu-Ray players. posted by oscar on August 15, 2007 at 18:51:40
BD maintains the software sales advantage strictly because of the PS3. That is their *only* advantage. Sony is also hemorrhaging money because they are subsidizing it. That's a short term gain only, since the masses won't buy a game console to watch movies. Even BDA insiders have admitted that they need to sell alot more stand alone players if they wish to "win" (as you put it).
Since sales of discs has totaled about 3.7M discs combined, 2.2M for BD, and 1.5M for HD DVD (inception to the end of July), I seriously doubt that anyone in the business seriously thinks the "war" is over.
With a difference of only 700,000 discs between the two formats, selling more HD DVD players can make a substantial difference. Whether or not it will, remains to be seen. This is where price will come into play.
It will be an interesting Q4.
enjoy,
Jack
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