Video Asylum

Posted by Jack G (A) on August 25, 2007 at 06:31:59

In Reply to: RE: OK, maybe THIS one will be my final word posted by Jazz Inmate on August 24, 2007 at 17:32:29

Or did you just go by Bill the Shill's word?
here's a direct cut and paste from the article:

"The incentives will come in a combination of cash and promotional guarantees. Toshiba, for instance, will use the release of “Shrek the Third” as part of an HD DVD marketing campaign."

They aren't getting $150M in cash. while I'm sure they are getting cash for the BDs that were about to hit the shelves, they will also be getting alot of free advertising and PR.

Jack

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