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In Reply to: RE: Warner's might be rooting for HD DVD to win but they might be more interested in ending the format war. posted by oscar on November 02, 2007 at 05:31:36
Possibly near term, but long term it will, plus it may be better for them. If they go, that would mean a second studio defected, and perception is everything. The others will follow. Warner is BD's #2 studio, putting out 25% of their movies, just a few titles shy of Sony. Warner also co-owns many of the patents involved in HD DVD. Then there's replication costs (the subsidies won't go on forever), plus the BDA is still relying on a game console.
Warner really is the key to both formats, and they know it.
As you say, we will see.
Jack
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