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In Reply to: RE: Of course the question is... posted by DavidLD on November 07, 2007 at 13:34:17
Cheaper to shop at "mainstream" grocery stores...
Also, Wal-Mart, other retailers, and the studios want to maximize profits on software sales. Which means they need to keep the prices up wrt to DVD. Fine balancing act that. If Wal-Mart drops the HD media prices too much, the studios won't want to "play". OTOH, if they keep the prices high, it turns the J6P crowd away from HD media; DVD upsamplers would remain highly attractive. At the moment HD media prices are too high.
Follow Ups:
Folks will pay a premium if they feel they're getting their money's worth--plus a little extra. And it's a very affordable little luxury too: Just a few extra bucks here and there.
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