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thank you for that informative link

212.149.228.203

Ole Lund Christensen

In Reply to: RE: What you're looking at is essentially meaningless posted by racerguy on December 16, 2007 at 07:21:32

All of it sounds true.

And indeed the SONY PS3 have been a bad launch with several misfires and overly optimistic claims. This has caused lack of confidence, and a drop in stock price. (PS2 in is best days gave half the buttomline)

So my question to you is:

Let us asume, that I am correct in saying that since that article, the PS3 finally came in the bestseller version, driving sales dramatically up, is now the right time to buy SONY shares? (Bad sentence structure, sorry)
And how much could the shares go up?

The upturn is strongest in Europe, where the price is much higher, and the profit therefore better.

Secondly, the cost of building the PS3 is going dramatically down, and will end a bit above PS2 levels.

I do not have SONY shares, but your link gave me the idea, that I might have a way to beat the market. If I am correct :-)

P.S I do like to read Financial Times, but I am at the moment far away from a lot of good magazines and newspapers.

Follow Ups:

You're welcome - I'm glad you learned something - racerguy 11:09:48 12/16/07 (1)
Yes, overall Sony's profitability is beginning to rise. Sony stock may be a good investment. That is irrelevant to the subject of your constant propagandizing though.

The relevant issue is that Sony is losing money on the PS3. The relevant question is: how long will Sony permit its more profitable divisions to subsidize its money-losers?

In the past, Sony frequently subsidized its money-losers for years. That is one of the reasons why they got into financial straits. Ever since Stringer took over, Sony has chosen to focus more on short-term profit goals, and has begun to show a tendency to walk away from unprofitable business models and products.

We'll have to wait and see whether the PS3 will become profitable. In the meantime, if you're concerned, maybe you should directly contribute to the gaming division's bottom line. Instead of buying stock, you should buy several thousand PS3s ;-)
- RE: You're welcome - I'm glad you learned something - Jazz Inmate 11:17:39 12/16/07 (0)
  Many people in the early part of the decade said similar things about Sony. They were as confused about the PS2 and its profitability as you appear to be about the PS3, which most respectable analysts predict will be the biggest selling console over the next 10 yrs. The only thing possibly standing in the way of that is if a next generation Wii comes out that boasts processing power/graphics capabilities similar to the PS3 and if developers make games for it.
  -------------
  "I have found that if you love life, life will love you back." -Arthur Rubinstein (1887-1982)
  
  Edits: 12/16/07

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