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In Reply to: RE: Do you have them? posted by Ole Lund Christensen on January 03, 2008 at 10:29:46
>>>Nobody but SONY have these numbers now.<<<
And Stringer doesn't seem too happy these days. It will eventually come out, like Q2 did.
>>>Why do you think SONY still lose money on PS3?
When you make enough and reduce the parts inside, the costs goes down.<<<
They haven't made nearly enough for the costs to drop that much. Remember, PS3s have just about reached the numbers Sony said they would hit by Christmas 06. Their plan has always been to sell it at a loss, I don't have a problem with that-until there is solid proof otherwise, they are still selling at a loss.
Jack
Follow Ups:
Christmas 06 ? The launch was November 06 in USA. They did not plan to sell 8 million in 06. What did you intend to say?
At Christmas 07 they passed 8 million world wide.
Their target is 8 to 11 million in their financial year, which ends March 08.
So PS3 sales are today looking fine, no matter how you look at it.
The turning point for the loss only SONY knows.
In Edisons light bulb case, the biggest loss was the last year before he turn to profit.
It is Toshiba that has a problem, they have made only less 1/2 of their target of 3 million.
> > > Christmas 06 ? The launch was November 06 in USA. They did not plan to sell 8 million in 06. What did you intend to say? < < <
My mistake, Sony originally planned to sell 4 million in the US X-mas 06. Of course, they revised the numbers a bit. Several times in fact.
> > > Their target is 8 to 11 million in their financial year, which ends March 08. < < <
That's a far cry from original expectations when the PS3 was launched.
Jack
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