Video Asylum

That strategy was partially tied in to the superior capacity

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Jazz Inmate

In Reply to: RE: Unfortunately, it was Sony's marketing/lobbying strategy, rather than technical specs which won the war. posted by oscar on January 07, 2008 at 17:31:50

Warner brass indicated that a window of opportunity would close if action wasn't taken to get behind ONE format and run with it. Choosing BD had to do with sales but also with the ability to compete with future downloadable HD technologies, where issues like optical capacity are critical. There were many reasons Warner made the choice it did.
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