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In Reply to: RE: Toshiba HD-EP30 half price in UK. posted by chris.redmond2@bushinternet.com on January 23, 2008 at 09:43:47
the equivalent model is the HD-XE1-K-TY and Toshiba's HD player web page is still listing it for $1299 Australian with no special offers. In fact on that page they've removed their cashback offer from the 2 cheaper machines which still list at $599 and $799, exactly the same prices as a week or so ago when that page showed cashbacks on the 2 cheaper machines so that amounts to a price rise on the 2 cheaper machines and no reduction on the top machine. There is still a cashback offer page showing the cashbacks on the 2 cheaper machines as current but they've stopped advertising it on the product page. Interesting.
The only Australian dealer I could find advertising prices on the web with a quick Google search was offering $2 only off the RRP for the cheapest machine and for the XE1 but they were showing the RRP of the XE1 as $1397, $98 above Toshiba's advertised RRP and making no mention of the cashback on the cheaper machine.
The Aussie dollar is currently around 86c US so that translates to prices here equivalent to $515, $687, and $1117 US respectively. In other words Toshiba's price for the EP30/A35 equivalent here in Australia is over 4 times the equivalent of the US street price.
No wonder HD-DVD is not going to win in Australia.
In comparison, the 40 GB PS3 has a RRP of $699 Australian, standalone BD players can be had for the $799 of Toshiba's middle model, and only Panasonic and Pioneer that I know of have players exceeding Toshiba's top model in price. Toshiba seems to be hell bent on maintaining price parity with BD here in Australia.
David Aiken
Follow Ups:
Are you sure the equivalent of the EP35 is the XE1?
It's just that in the UK we had the XE1, then the XE2 and now the EP30 and EP35 have been released to replace the XE2 as the flagship model but at a cheaper price.
The EP models are flimsier in build than the XE models but have at least equal PQ but faster access times and a more up to date spec.
Typically the UK prices are double that of the US.
Best Regards,
Chris redmond.
Their Australian web page shows 3 models, the HD-E1-K-TY; the HD-EP10 K-TY; and the HD-XE1-K-TY available in Australia. I've listed those in price order from cheapest to dearest.
I also saw a comment in an article from our local paper available online—see link—which suggests that they're selling a machine here in Australia at $299 Australian with 4 movies but I've never seen that offer. It would have to be their cheapest machine, the E1, and I've only seen it advertised with a cash back offer that's now disappeared from their web page.
For your interest, the web page for their Australian models showing Australian prices is at:
http://www.toshibaav.com.au/products_hddvd.html
They certainly have been out of touch with reality here in Australia since the initial HD DVD release which didn't occur until January 2007, 2 months after BD released machines and discs here. The result of that strategy is quite evident in the relative market strength data in the news article: BD apparently had 95.2% of the Australian HD player market by October last year and selling 87,000 discs to HD DVD's 14,400 in the same time. That's a staggering market lead for BD despite HD DVD having slightly cheaper player prices, but it's important to note that in Australia their player prices were only slightly cheaper than BD. Pricing on the bottom of the line machine always seemed to hover at around $100 Australian—$85-90 US depending on exchange rate over the last year—cheaper than the PS3. I never saw HD DVD players at anywhere near the fraction of the PS3 price that they seemed to sell for in the US. In fact, in roughly 12 months I think I've actually seen only 1 machine that I can remember in a real store. They've basically been invisible here as well as much dearer relatively than in the US.
David Aiken
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