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In Reply to: RE: The studios are trying the same strategy they tried with DVD. posted by oscar on February 19, 2009 at 15:58:40
In the early '90s I remember spending $20 on a new VHS and those $20 were worth a lot more in 1990 than $20 today. Blu-ray is amazingly cheap for the quality. This isn't just the same strategy as DVD. Every new technology is introduced at a high pricepoint and comes down over the years.
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We must be the change we wish to see in the world. -Gandhi
Follow Ups:
VHS went from a rental model, with very high prices for purchase, to a sales model that knocked the price down significantly. DVD was an easily observed improvement over videotape. The difference, between DVD and BluRay, is much closer for the average person. It's a tougher sale and is not going to support, in the long term, a premium over standard DVD.
-Wendell
Edits: 02/22/09
That doesn't just apply to video formats. It's across the board. There's no getting around it.
But there is no reason Blu-ray will cost more than DVD in the long run and in fact I am already buying most of my BDs for what I spent on DVDs a few years ago. The players are quite cheap for a two-yr old format and still coming down in price.
The difference between DVD and BD is apparent to anyone with an HDTV set. And BD is the growth area in optical home video. DVD lost market share last year for the first time since its introduction while Blu-ray is in the throes of double digit growth. It's one of the few bright spots in the downturn.
I'll post Auph's reply so he doesn't have to:
Your pom poms are out and you look good in your blu-cheerleader outfit. Now where's my bong?
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We must be the change we wish to see in the world. -Gandhi
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