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The Overactive Bladder Channel

209.179.244.27

Posted by Bambi B on December 16, 2002 at 14:06:48

In Reply to: AMC Victims Unite! posted by Victor Khomenko on December 16, 2002 at 11:23:12:

VK,

There was a long article in the Los Angeles Times probably a month ago that bemoaned the downward course of AMC. AMC did have a good beginning with uncut America movies and interesting commentary, but must've had financial trouble and hired the wrong marketing firm. A problem competing directly with TCM?

The repeat pattern became astounding- a friend said, "if they show 'Rio Bravo' again, I'm going to buy a six gun myself." She eventually turned in her cable for a satellite dish to receive TCM.

Then came the commercials. This was dissapointing in the extreme- as it was with Bravo- as the commercials were all aimed at a certain demographic. I started referring to AMC as "OBC"- "The Overactive Bladder Channel" as every eight minutes there were dire warnings of the "overactive bladder" and were singing, "GOTTA GO! GOTTA GO!" And I went.

The movies selected also began to have a certain character- John Wayne and Charlton Heston. Both have made great movies, but in combination with the advertising created the impression that AMC is intended to appeal to elderly, pro-gun conservatives with bladder problems.

Now, AMC is moving towards a younger market, with magical films in colour- but the commercials are more painful than "The Sting" is wonderful -again.

The new logo bothers me too as it is too reminiscent of the American Motors Corporation badge on a Pacer.

If AMC returned to it's wide range of American films uncut with (was it Bob Dorian?) introductions I could probably stand a commercial set in between. And at least they might look at Bravo for a reasonable grade of advertising.

I appreciate this opportunity to rant!

Next time-"The Hitler Channel" a.k.a The History Channel, CNN: the Britney Spears News/Product Placement Network..

Cheers,

Bambi B

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